The Loss meme, also known as "Loss.jpg," is a webcomic created by Tim Buckley for his Ctrl+Alt+Delete (CAD) webcomic series. Published on June 2, 2008, it's become a widespread internet meme due to its unexpectedly serious and somber tone compared to the comic's usual lighthearted and humorous content.
The comic depicts the character Ethan visiting his girlfriend Lilah in a hospital, where he finds out she has suffered a miscarriage. The four-panel layout, in particular, has been abstracted into a recognizable shorthand for the meme.
The meme's prevalence stems from the stark contrast between the comic's subject matter and the overall tone of CAD. The image and the minimalist representations derived from it are widely used to subvert expectations in other media. A simplified version uses lines to represent each panel in the original comic:
This minimalistic version has enabled its appearance in incredibly subtle and creative contexts, making it a nearly ubiquitous reference. People have placed it everywhere, from video games to real-life scenarios.
The core elements of the Loss meme are the four panels and their specific layout. The shock value arises from unexpected insertion of the Loss%20comic into various other media or situations, often in highly abstracted forms.
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